We’re an independent marketing agency passionate about helping our clients achieve their business objectives. 

Our point of difference is that we focus on the connection between East and West

THE ASIAN MARKET TODAY

OFFERS A TRANSFORMATIONAL OPPORTUNITY

719,000 ASIANS LIVING IN NEW ZEALAND (15% POP).

 

450,000 ASIANS IN AUCKLAND (27% POP)

68% OF ASIAN POPULATION IS CHINESE OR INDIAN

17% OF ALL BABIES BORN IN NEW ZEALAND THIS YEAR WERE ASIAN 

200,000 ACTIVE WECHAT ACCOUNTS IN NEW ZEALAND

20% OF THE ASIAN POPULATION ARE SELF EMPLOYED

4 MILLION AUSTRALIANS IDENTIFY THEMSELVES AS ASIAN (17% POP)

10.6% OF SYDNEYS POPULATION IS CHINESE (552,680)

INDIAN AUSTRALIANS ARE THE SECOND LARGEST ASIAN GROUP (784,000)  

1.4 MILLION WECHAT ACCOUNTS IN AUSTRALIA ACTIVE FOR 4 HOURS PER DAY

AUSTRALIA HAS MORE PEOPLE OF CHINESE ANCESTRY THAN ANY COUNTRY OUTSIDE OF ASIA 

UNLOCKING GROWTH

 
We deliver a suite of services to local brands and businesses that traditional agencies do not prioritise, have access to or understand

Smart brands are recognising the ever growing need for ethnic marketing and communication diversification, that unlocks incremental revenue and long term growth

We work with brands across New Zealand, Australia and Asia

WE HAVE THREE TYPES OF CLIENTS

01.

Western Business marketing to Local Asian market

 

02.

Western Business marketing to Asian customer in Asia

 

03.

Asian business marketing to Western customer

 

 
 

WHO ARE WE WORKING WITH TODAY

 
 
 

CONTACT US

Stu Rutherford
Director
Stu@theagency88.com
+64 21 772 033

Nick Siu
Business Development
Nick@theagency88.com
+64 21 484 811