We are an independent marketing agency team, specialising in connecting brands with local Asian communities in New Zealand & Australia
Our point of difference is that we unlock marketing led growth through cultural and language diversification
Our services include Communication & Social Strategy, Creative & Media Services, Translation, Design and Brand Activations
THE ASIAN MARKET TODAY
OFFERS A TRANSFORMATIONAL OPPORTUNITY
719,000 ASIANS LIVING IN NEW ZEALAND (15% POP).
450,000 ASIANS IN AUCKLAND (27% POP)
68% OF ASIAN POPULATION IS CHINESE OR INDIAN
17% OF ALL BABIES BORN IN NEW ZEALAND THIS YEAR WERE ASIAN
200,000 ACTIVE WECHAT ACCOUNTS IN NEW ZEALAND
20% OF THE ASIAN POPULATION ARE SELF EMPLOYED
4 MILLION AUSTRALIANS IDENTIFY THEMSELVES AS ASIAN (17% POP)
10.6% OF SYDNEYS POPULATION IS CHINESE (552,680)
INDIAN AUSTRALIANS ARE THE SECOND LARGEST ASIAN GROUP (784,000)
1.4 MILLION WECHAT ACCOUNTS IN AUSTRALIA ACTIVE FOR 4 HOURS PER DAY
AUSTRALIA HAS MORE PEOPLE OF CHINESE ANCESTRY THAN ANY COUNTRY OUTSIDE OF ASIA
UNLOCKING GROWTH
We deliver a suite of services to local brands and businesses that traditional agencies do not prioritise, have access to or understand
Smart brands are recognising the ever growing need for ethnic marketing and communication diversification, that unlocks incremental revenue and long term growth
We work with brands across New Zealand, Australia and Asia
WE HAVE THREE TYPES OF CLIENTS
01.
Western Business marketing to Local Asian market
02.
Western Business marketing to Asian customer in Asia
03.
Asian business marketing to Western customer
BRANDS WE ARE WORKING WITH
CONTACT US
Stu Rutherford
Managing Director
Stu@theagency88.com
+64 21 772 033