Welcome to The Agency88
We are a specialist marketing agency helping brands reach Asian audiences in New Zealand, Australia and China
Our mission is to create thriving brand relationships with Asian consumers through valuable and effective marketing solutions
The team at Agency88 have the experience, knowledge and cultural insight to unlock growth within the Asian community
The team at Agency88 create culturally relevant content strategies to connect with Asian audiences across platforms including WeChat, Little Red Book, You Tube & Facebook. We are experts in designing, translating and publishing long form content for brands that help Asian consumers make informed decisions.
ASIAN MEDIA SERVICES
Working closely with local ethnic media offerings in each market, we offer full media strategy, planning, buying and performance media solutions.
Our managed programmatic buying solution ensures brands can reach Asian audiences on their favourite platforms both local and international.
CREATIVE & DESIGN
Agency88’s team of talented designers, creatives and production support help brands customise targeted advertising solutions. Providing both digital & video creative services through to traditional OOH, radio and print solutions, Agency88 ensures brands deliver bespoke ideas that resonate.
CHINESE CULTURAL EXPERTISE
We work with brand teams in exploring, testing and understanding the evolving Asian consumer mentalities, trends and habits to deliver effective outcomes.
Our research and discovery approach provides brands with valuable knowledge to fast-track positive solutions and deliver proven results.
Asian communities are increasingly diverse and complex, comprising of unique cultural identities, language, values and media usage.
The Asian community now represents over 15% of the population. Increasingly brands and businesses are recognising the ever growing need for cultural centric communications to connect with these valuable communities.
At The Agency88, our specialists understand the complexities of the Asian community and the strategies required to unlock incremental growth through culturally authentic solutions.
We work across a variety of categories and disciplines delivering varying connection strategies including brand building, lead generation, e-commerce, retail sales & loyalty.
WeChat is the dominant Chinese social media platform.
There are more than 1.2billion registered users globally.
More than just social media, WeChat provides users with multiple functions; connecting with friends & family, ordering food, booking appointments, ordering transportation, reviewing products, playing games, following brands, getting news updates and even paying bills.
With a broad user base across young and older Chinese, WeChat also provides a simple means of allowing people to connect and stay in touch with loved ones at home in China.
As a powerful marketing platform, WeChat is often the first port of call for Chinese when engaging online. Such is the scale and depth of the platform that Chinese will tend to search WeChat before engaging with brands on the internet.
Agency88 manages an extensive number of WeChat accounts, customised to drive results across many categories and disciplines including retail, brand building, ecommerce, lead generation, customer acquisition and customer service.
Our Client Partners
The Asian Community
719,000+ ASIANS LIVING IN NEW ZEALAND (15% Pop)*
450,000+ ASIANS LIVING IN AUCKLAND (27% Pop)
68% OF NZ ASIAN POPULATION IS CHINESE OR INDIAN
Chinese community: 248,000
Indian community: 239,000
Filipino community: 73,000
78% BORN OVERSEAS
4.6 MILLION AUSTRALIANS IDENTIFY THEMSELVES AS ASIAN (17% POP)
1.4 MILLION CHINESE PEOPLE LIVE IN AUSTRALIA (5.5% POP)
10.6% OF SYDNEYS POPULATION IS CHINESE (552,680)
INDIAN AUSTRALIANS ARE THE SECOND LARGEST ASIAN GROUP (784,000)
MELBOURNE'S INDIAN POPULATION IS 243,000
AUSTRALIA HAS MORE PEOPLE OF CHINESE ANCESTRY THAN ANY COUNTRY OUTSIDE OF ASIA
Get in touch
+64 21 772 033
Client Service Director
+64 21 252 9768