We’re an independent marketing agency who is passionate about helping our clients achieve their business objectives.
Our point of difference is that we focused on the connection between East and West
THE ASIAN MARKET TODAY
OFFERS A TRANSFORMATIONAL OPPORTUNITY
471,000 ASIANS LIVING IN NEW ZEALAND (2013).
400,000 NEW ASIANS EVERY DECADE
72% OF ASIAN POPULATION IS CHINESE OR INDIAN
17% OF ALL BABIES BORN IN NEW ZEALAND THIS YEAR WERE ASIAN
171,000 ACTIVE WECHAT ACCOUNTS IN NEW ZEALAND
87% OF THE CHINESE MARKET HAS A CHINESE BANK ACCOUNT
2.4 MILLION AUSTRALIANS IDENTIFY THEMSELVES AS ASIAN (2011)
1.2 MILLION CHINESE TOURISTS CAME TO AUSTRALIA IN 2016
20% OF SYDNEY AND MELBOURNE RESIDENTS HAVE ASIAN ANCESTRY
3 MILLION WECHAT ACCOUNTS IN AUSTRALIA ACTIVE FOR 4 HOURS PER DAY
89% OF THE CHINESE MARKET HAS A CHINESE BANK ACCOUNT
MAXIMISING THIS MOMENT
Launched in 2014 by two guys whose powerful and successful wives told them they should work together.
We’re an independent marketing specialist business, that is passionate about helping our clients generate incremental growth for their businesses through the Asian marketplace.
We deliver the connection between East and West.
We have inherent knowledge and understanding of the Chinese, Indian, Japanese, Indonesian, Malaysian and Korean cultures through the company’s ownership and experience.
We are proud of being part of the new New Zealand and providing a suite of services to Western organisations that traditional agencies do not prioritise, have access to or understand.
WE HAVE THREE TYPES OF CLIENTS
01.
Western Business selling to Local Asian market
02.
Western Business selling to Asian customer in Asia
03.
Asian business selling to Western customer
WHO ARE WE WORKING WITH TODAY
PUBLISHED
Ethnic diversity can drive
bottom line
Companies are missing out on business because they are lagging behind other areas of society in understanding and embracing ethnic diversity, says Nick Siu, director of consultancy The Agency 88.
NZ Herald, Friday, 23 October 2015
Nick Siu, Director of The Agency 88 comments on is it time for New Zealand marketers to change the way they talk to the ever-growing Asian population?
Stop Press, December 11, 2015
A Mai Chen (ChenPalmer Law) initiative, working with Nick Siu, Director of the Agency 88, to provide a succinct view of New Zealand’s diverse population, the challenges and opportunities this brings.
‘The changing face of retail:
How shifting demographics are rewriting the industry’
One large, affluent and increasingly influential segment many tend to ignore is the Asian consumer base. Nick Siu from The Agency 88 gives tips on how to establish connections and earn loyalty from this high-spending segment.
‘Spark Lab Series’, 16 November, 2016
‘The Value of Connecting to a New New Zealand’
One large, affluent and increasingly influential segment many tend to ignore is the Asian consumer base. Nick Siu from The Agency 88 gives tips on how to establish connections and earn loyalty from this high-spending segment.
Marketing Association NZ,
18 September, 2017
What’s up for grabs in world’s biggest online sale
Singles’ Day, China’s annual online shopping festival, starts today and for many retailers it means one thing - billions of dollars in sales.
New Zealand Herald, 11 November. 2017
Group weddings and loyalty rings: Inside Alibaba, secrets of an e-commerce giant
Nick Siu shares some insight into the world of Alibaba
New Zealand Herald, 27 April 2018
Aucklanders scratching their heads after huge fireworks display over harbour.
A fantastic event organised and designed by Agency 88 for Pernod Ricard.
New Zealand Herald, 2 May 2018
CONTACT US
Nick Siu
Director
Nick@theagency88.com
+64 21 484 811
Terry Daly
Director
Terry@theagency88.com
+64 21 606 788