WeChat marketing | The Agency 88 | China Marketing Auckland

Welcome to The Agency 88

We are a specialist marketing agency helping brands reach Asian audiences in New Zealand, Australia and China

Our mission is to create thriving brand relationships with Asian consumers through valuable and effective marketing solutions

The team at Agency 88 have the experience, knowledge and cultural insight to unlock growth within the Asian community

Our Services

CONTENT MARKETING

The team at Agency 88 create culturally relevant content strategies to connect with Asian audiences across platforms including WeChat, Little Red Book, You Tube & Facebook. We are experts in designing, translating and publishing long form content for brands that help Asian consumers make informed decisions.

ASIAN MEDIA SERVICES

Working closely with local ethnic media offerings in each market, we offer full media strategy, planning, buying and performance media solutions.

Our managed programmatic buying solution ensures brands can reach Asian audiences on their favourite platforms both local and international.

CREATIVE & DESIGN

The Agency 88’s team of talented designers, creatives and production support help brands customise targeted advertising solutions. Providing both digital & video creative services through to traditional OOH, radio and print solutions, The Agency 88 ensures brands deliver bespoke ideas that resonate.

CHINESE CULTURAL EXPERTISE

We work with brand teams in exploring, testing and understanding the evolving Asian consumer mentalities, trends and habits to deliver effective outcomes.

Our research and discovery approach provides brands with valuable knowledge to fast-track positive solutions and deliver proven results.

services

About Us

Asian communities are increasingly diverse and complex, comprising of unique cultural identities, language, values and media usage.
The Asian community now represents over 17% of New Zealand's population and is 27% of Aucklands.

Increasingly brands and businesses are recognising the ever growing need for cultural centric communications to connect with these valuable communities.

At The Agency 88, our specialists understand the complexities of the Asian community and the strategies required to unlock incremental growth through culturally authentic solutions.

We work across a variety of categories and disciplines delivering varying connection strategies including brand building, lead generation, e-commerce, retail sales & loyalty.

ABOUT

WeChat is the dominant Chinese social media platform.

There are more than 1.2billion registered users globally.

More than just social media, WeChat provides users with multiple functions; connecting with friends & family, ordering food, booking appointments, ordering transportation, reviewing products, playing games, following brands, getting news updates and even paying bills.

With a broad user base across young and older Chinese, WeChat also provides a simple means of allowing people to connect and stay in touch with loved ones at home in China.

As a powerful marketing platform, WeChat is often the first port of call for Chinese when engaging online. Such is the scale and depth of the platform that Chinese will tend to search WeChat before engaging with brands on the internet.

The Agency 88 manages an extensive number of WeChat accounts, customised to drive results across many categories and disciplines including retail, brand building, ecommerce, lead generation, customer acquisition and customer service.