We’re an independent marketing agency who is passionate about helping our clients achieve their business objectives. 

Our point of difference is that we focused on the connection between East and West

THE ASIAN MARKET TODAY

OFFERS A TRANSFORMATIONAL OPPORTUNITY

471,000 ASIANS LIVING IN NEW ZEALAND (2013).

 

400,000 NEW ASIANS EVERY DECADE

72% OF ASIAN POPULATION IS CHINESE OR INDIAN

17% OF ALL BABIES BORN IN NEW ZEALAND THIS YEAR WERE ASIAN 

171,000 ACTIVE WECHAT ACCOUNTS IN NEW ZEALAND

87% OF THE CHINESE MARKET HAS A CHINESE BANK ACCOUNT 

2.4 MILLION AUSTRALIANS IDENTIFY THEMSELVES AS ASIAN (2011)

1.2 MILLION CHINESE TOURISTS CAME TO AUSTRALIA IN 2016

20% OF SYDNEY AND MELBOURNE RESIDENTS HAVE ASIAN ANCESTRY

3 MILLION WECHAT ACCOUNTS IN AUSTRALIA ACTIVE FOR 4 HOURS PER DAY

89% OF THE CHINESE MARKET HAS A CHINESE BANK ACCOUNT 

Launched in 2014 by two guys whose powerful and successful wives told them they should work together. 

We’re an independent marketing specialist business, that is passionate about helping our clients generate incremental growth for their businesses through the Asian marketplace. 

We deliver the connection between East and West. 

We have inherent knowledge and understanding of the Chinese, Indian, Japanese, Indonesian, Malaysian and Korean cultures through the company’s ownership and experience. 

We are proud of being part of the new New Zealand and providing a suite of services to Western organisations that traditional agencies do not prioritise, have access to or understand.

WE HAVE THREE TYPES OF CLIENTS

01.

Western Business selling to Local Asian market

 

02.

Western Business selling to Asian customer in Asia

 

03.

Asian business selling to Western customer

 

 
 
 

WHO ARE WE WORKING WITH TODAY

PUBLISHED

Ethnic diversity can drive 
bottom line

 

Companies are missing out on business because they are lagging behind other areas of society in understanding and embracing ethnic diversity, says Nick Siu, director of consultancy The Agency 88.


NZ Herald, Friday, 23 October 2015

‘riches in niches’

 

Nick Siu, Director of The Agency 88 comments on is it time for New Zealand marketers to change the way they talk to the ever-growing Asian population?


Stop Press, December 11, 2015

Super Diversity Stock-take

A Mai Chen (ChenPalmer Law) initiative, working with Nick Siu, Director of the Agency 88, to provide a succinct view of New Zealand’s diverse population, the challenges and opportunities this brings.

 

‘The changing face of retail:

How shifting demographics are rewriting the industry’

 

 

Retail Intelligence, 31 March , 2016

‘Unlocking the Asian wallet’

 

One large, affluent and increasingly influential segment many tend to ignore is the Asian consumer base. Nick Siu from The Agency 88 gives tips on how to establish connections and earn loyalty from this high-spending segment.


‘Spark Lab Series’, 16 November, 2016

‘The Value of Connecting to a New New Zealand’

 

One large, affluent and increasingly influential segment many tend to ignore is the Asian consumer base. Nick Siu from The Agency 88 gives tips on how to establish connections and earn loyalty from this high-spending segment.

 

Marketing Association NZ,

18 September, 2017

What’s up for grabs in world’s biggest online sale


Singles’ Day, China’s annual online shopping festival, starts today and for many retailers it means one thing - billions of dollars in sales.

 

New Zealand Herald, 11 November. 2017

Group weddings and loyalty rings: Inside Alibaba, secrets of an e-commerce giant

Nick Siu shares some insight into the world of Alibaba

New Zealand Herald, 27 April 2018

Aucklanders scratching their heads after huge fireworks display over harbour.

A fantastic event organised and designed by Agency 88 for Pernod Ricard. 

New Zealand Herald, 2 May 2018

 
 

CONTACT US

Nick Siu
Director
Nick@theagency88.com
+64 21 484 811

Terry Daly
Director
Terry@theagency88.com
+64 21 606 788

Copyright (c) by The Agency 88. All Rights Reserved.